The Why

Debbie Penzone President + CEO 01.9.2019
Debbie Penzone
President + CEO 01.9.2019

Our new concept is live in Dublin and now in the Short North. Upon visiting, you’ll immediately notice new amenities, services + more. And trust us – each new element of our concept is an intentional part of our holistic approach to beauty. Read on to learn more about “The Why” behind the new us.

mindful (service) menu additions.

Our shampoo enhancements include aromatherapy oils + hand massages. During nail services, SOUNDOFF + sleep masks are available for total relaxation.


Mindfulness is such a buzzword but do we really know what that means? It’s simple – mindfulness means bringing one’s complete attention to the present experience – living in the moment. In today’s fast-paced, digitally connected world, it’s very easy to let mindfulness slip. In the hustle and bustle of daily life at work, it’s easy to forget being mindful and in the moment because we’re often already thinking about what’s next.


As a society, we struggle with mindfulness. And that’s exactly why some of the new services on our menu are focused around mindfulness. The shampoo enhancement with aromatherapy, warm towels, massage – these elements have intentionally been incorporated into the service to help guests take a moment. Same with SOUNDOFF – the headsets that can be worn during manicure and pedicure services (add with a sleep mask for that total R&R. And trust us, our nail artists don’t mind!). We’re all about providing our guests the space to enjoy the present moment during their self-care rituals of a manicure, pedicure + more!


Mindfulness isn’t just a buzzword – it has significant impacts on physical health. Mindfulness can help relieve stress, treat heart disease, lower blood pressure, reduce chronic pain and improve sleep, among many other things. We’re big proponents that self-care goes far deeper than just outside beauty. And it is not selfish! In this context, I often think of a favorite quote:


“Self-care is not selfish. When you take time to replenish your spirit, it allows you to serve others from the overflow. You cannot serve from an empty vessel.” – Eleanor Brownn


It’s so important to replenish your spirit to serve yourself and others – and we offer that opportunity daily!


the buzz about the beauty zone.

Beauty Zone at PENZONE

The Beauty Zone offers Makeup Applications and Hyaluronic Masks + much more — for fast, results-oriented services.


The Beauty Zone is all about community. It’s a space where our estheticians can interact with guests who want to learn about how they can improve their skincare routine. And we’ve seen this in real life with the many events we’ve hosted – “Peels + Pinot,” “Sip ‘n Style,” “Microblading Mapping,” and so much more! Not to mention – the Beauty Zone is all about RESULTS. Even guests who are short on time can get in – and get out – while also staying on top of their skincare. Learn more about our service offerings at the Beauty Zone HERE.


In a relaxed and open environment, guests can play at our Beauty Zone. It’s hands-on and we love that aspect. There’s no need to feel shy – get on in there and find your new favorite lip color at the PUCKER UP Lip Bar or just learn about a product that could help you live more confidently as you step outside our salon.


see ya, soda.

We’ve partnered with The American Heart Association to offer complimentary heart-friendly beverages for our guests.


In our FREE SIPS area, we’re encouraging guests to RETHINK THEIR DRINK. We’ve partnered with The American Heart Association to help guests sip smarter. We’re working to bring awareness to those extra calories hidden in sodas and other beverages to help them live healthier. Instead of soda, guests can enjoy infused spa water, hot tea or Crimson Cup coffee. And did we mention it’s free!? Just another perk of PENZONE. We also offer cold-pressed juice and elevated coffee offerings – available for purchase inside our Social Rooms at Dublin and Short North!


beauty on the inside.

Plant-Based food options at PENZONE.

We’ve partnered with local & Juice Co. to offer healthy, grab-and-go snacks + meals for guests and team members.


We’re quick to apply cleansers, creams, and oils to our exterior body but what’s going on underneath is just as – if not more – important. If you haven’t heard, we’ve partnered up with local plant-based purveyor & Juice Co. We originally started with a purely plant-based menu at Dublin but found that some guests and even our team wanted a pinch of protein with their leafy green goodness. We’ve added “protein PLUS” options to our rotating menu so all kinds of great choices are accessible in our coolers at any given time.


And now, back to the basics on why we offer plant-based food options at PENZONE Dublin and Short North:

In quick summary, what are some of the health benefits to eating a plant-based diet?

  1. Your diet has a lot to do with your health and beauty from the inside and has a great deal to do with your outside health and beauty, as well.
  2. What you eat affects not only your physical health and ability to fight illness, it also affects your hair, skin and nails.
  3. You’re likely to have increased energy levels, strengthened immunity, strong bones and a glowing complexion when eating foods that are plant-based. This way of eating also reduces heart disease, cancer and strokes – the three leading causes of death in the US.

What does plant-based eating do for my hair, skin and nails?

  1. Fruits and veggies are jam-packed with vitamins such as A, C, E, and K. They also provide us with tons of antioxidants and plant nutrients that have been shown to be beneficial for skin health, collagen production and may even reduce the risk of skin cancer.
  2. Diet and external “beauty” are closely linked. Following a healthy diet – staying hydrated and consuming the correct nutrients – can keep you looking more youthful with a radiant glow.
  3. The only way to achieve healthy hair, skin and nails is to stay hydrated and eat more plant-based foods like greens, veggies and fruits.


Do we have your attention now? The benefits of plant-based foods are plentiful! You’re welcome to grab a bite before, during or after your appointment. We even have guests swing through on their lunchbreaks to grab food – no appointment necessary. There’s plenty of space and even places to plug in if you need to make it a working lunch.


live your beauty — living wall.

Our living wall promotes a healthy indoor climate for guests + team members.


Our living wall is a signature design feature in our new concept. Yes, real, living plants are the focus here – and for a reason! Living plants not only help purify the air, but greenery promotes a healthy indoor climate. Complaints such as irritated eyes, headaches, sore throats and tiredness lessen. In places where there is plenty of greenery, there is an increase in productivity and a noticeable decrease in absence due to illness. We’re all about those benefits!


Even moreso, living plants have a positive effect on the well-being of people – offering stress reduction and increased relaxation. Not to mention, it’s pretty – and our Short North installation has the cutest PENZONE brand moment. (I can see the Instagram moments already! #PENZONE)


Our environment, aesthetic, services and extra amenities at Dublin and Short North enhance our guests’ experience with us. Plans to unite Gahanna/New Albany, Polaris, German Village + Upper Arlington with an experience consistent with our new concept are in the works. Rest assured, guests – the new concept is coming for you, too!


Whether it’s a mindful moment, an amazing service, time for self-care or even a healthy bite to eat, we hope our new concept helps you on your (and our) quest to uncover your confidence and live beautifully from the outside in!


Live Your Beauty,

Debbie Penzone