Fashion Color x K18

Sage Elder Designer at PENZONE Short North 08.19.2021
Sage Elder
Designer at PENZONE Short North 08.19.2021

So you're looking for a major hair change and don't know where to start? You've come to the right place!

what is a fashion color?

Fashion color is any color that your hair wouldn’t naturally grow, ie. orange, yellow, green, blue, purple, pink, silver or any fun + beautiful combination! Fashion colors are all the rage right now on TikTok and Instagram. You may be wondering, how can I achieve this look?! What all is involved? So glad you asked – let me explain! 

Fashion colors are almost always a double process service. This means that the hair must be bleached, or lightened, to as close to white as possible for the color to take over it. I like to think of it this way: when you were a kid drawing on construction paper with markers, you can’t color with a green marker on brown paper. It won’t show up. Or if it does, it’ll be a gross, muddy color. Now on white paper, you’ve got yourself a party! So to get your hair ready, it’ll need to be lightened to as close to white as possible. This is typically not a quick feat depending on hair type, and if needed we will book multiple sessions to keep your hair healthy in the process of giving you your dream fashion color!

would fashion color be a good idea for me?

Your hair is part of your self expression! Knowing all of this, I have still had my hair pink, orange, purple, green and I’m sure there will be more to come. Our goal as hairdressers is to make you smile every time you look in the mirror and see your hair. If that means highlighter yellow for you, then that’s our goal! Having fashion color gave me so much self-confidence the minute I walked out of the salon. I’ve made friends on the street, and learned to love myself more simply because I loved the color of my hair. 

caring for your fashion-colored hair.

I strongly recommend for my fashion color guests to add a repairing service onto their hair when doing a fashion color so we can preserve the integrity of the hair. With all the lightening that’s done during these services, taking the right products home is a must! We want after spending all this time and energy getting your hair just the way you want it, to look and feel beautiful for as long as possible!

We recently brought in K18, and have been loving it. When adding it onto your service, you’ll start with the Professional Molecular Hair Mist before your color treatment. Then after you process + shampoo your beautiful newly colored hair, we use the Leave-in Molecular Hair Mask. If you fall in love with the mask, you can buy it in any of our salons or online at to keep the hair care going at home!

caring at home with k18.

At-home use of K18 is extremely simple. Shampoo (skip conditioner), towel dry, apply K18 Mask and let it sit for 4 minutes. You don’t have to rinse K18, so after the 4 minutes you can style or air dry. At home, you will use K18 for the first 4-6 shampoos after a chemical service to repair your hair to the optimal level. From there, you can switch to maintenance mode, using the Mask every 3rd or 4th shampoo. For myself, it has entirely replaced conditioner at home. K18 can be used every single time you wash your hair without worry of overuse. I personally love the way my hair feels without having to load heavy products onto it!

why stylists love k18.

Simplicity, speed and results! As a colorist, it provides results in as little as 4 or 8 minutes without having to complicate what we’re doing. You simply treat the hair with the K18 Mist prior to any chemical service. This makes the hair strong enough to withstand anything. Then, use the mask immediately after to build the integrity of the hair back up. The mask can also be used by itself as a reparative treatment with no chemical services both in-salon and at home.

i’m ready! what’s the first step?

In preparation of your hair becoming a part of the rainbow, you’ll want to do a few things. The first and most important thing, is to book a consultation with one of our amazing artists!

When booking a fashion color, you must have a consultation with your stylist first to ensure that you get booked for the correct amount of time, and that your stylist has all the supplies they need. This means you may have to book a couple of months out to ensure that the stylist has enough time. These services do take a while, but we do that to ensure we are totally capturing your vision. Depending on your desired hair color the service takes a minimum of 3 hours, but you could be looking at up to 6 hours!

Second, you will want to get used to washing your hair less. 1-2 times a week is ideal. Fashion colors (for the most part) are not permanent, therefore they tend to fade very quickly if washed too often in hot water. This brings me to another point: get ready for some icy showers! It’s best for fashion colors to be washed in cool to cold water to help with fading.

Fashion colors can be complicated, but when you go in with the right information, the right mindset, an at-home care plan, then they can be one of the most amazing decisions to make for yourself! We can’t wait to see you and your beautiful hair in the salon soon!