Get 70-day vibrant color and shine with Alterna Caviar's NEW Infinite Color Hold line!
Alterna Caviar’s latest lineup of products is perfection. To ensure your beautiful color-treated hair gets up to 70 days worth of wear, this line is definitely something to check out! All products in the Infinite Color Hold Collection deliver a synergy of anti-aging benefits with powerful UV protection to help prevent wash-out, dry-out and fade-out. Read on for the key benefits of each product as well as a few simple how-tos so you can incorporate these products into your beauty routine.
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
KEY BENEFITS
This gentle, sulfate-free formula is infused with powerful antioxidants and UV protection to minimize color fade for lasting coloring vibrancy. The product is deeply nourishing and replenishes lost moisture to the hair from the coloring process. ($34)
HOW TO USE
Massage throughout wet hair and scalp. Rinse.
Alterna Caviar Anti-Aging Infinite Color Hold Conditioner
KEY BENEFITS
This paraben-free conditioner with dual capture complex penetrates to protect the hair from UV damage and other aggressors, and helps replenish lost moisture to the hair. ($34)
HOW TO USE
After cleansing, remove excess water and massage conditioner into hair. Rinse thoroughly.
Caviar Anti-Aging Infinite Color Hold Topcoat
KEY BENEFITS
This ultra-lightweight formula is the essential finishing step for gloriously vibrant color with reflective shine. Like the shampoo and conditioner, this product locks in color and protects the hair. ($32)
HOW TO USE
Spray evenly through dry hair after styling.
Caviar Anti-Aging Infinite Color Hold Vibrancy Serum
KEY BENEFITS
This powerful hair serum can be used as a leave-in treatment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair.
HOW TO USE
As a leave-in treatment, apply 2-4 pumps to clean damp hair based on your hair type and length. Style as usual.
To transform your conditioner into a color recharging masque mix 6-8 pumps, based on desired conditioning, with any Alterna conditioner. Apply on clean wet hair and leave on for 3 minutes, then rinse thoroughly. ($34)
*Up to 70 days of vibrant hair color can be achieved when Caviar Infinite Color Hold Shampoo, Conditioner and Vibrancy Serum is used.
Want to ensure your color keeps that radiant shine? Find a PENZONE Salon + Spa location nearest you.
