This Just In: Alterna Caviar Style

PENZONE Innovation Team 10.10.2016
PENZONE Innovation Team

That’s right. Your favorite line just got even better. Alterna just launched a new 5-product line perfect for styling.

For the last three years, Alterna’s top creative stylists and product developers have collaborated to bring you the most luxurious styling line – Alterna Caviar Style. The most exquisite, effective ingredients strengthen and protect the hair from heat and extreme styling so you can get the style you want without compromising your hair. After all, this is what Alterna Caviar is all about – STYLE WITHOUT COMPROMISE.


Here, find the lineup of products in the new ALTERNA CAVIAR STYLE:


INVISIBLE ROLLER contour setting spray

WHAT IS IT: Heat activated “roller in a bottle” for instant and long lasting curls of all sizes

WHAT DOES IT DO: Create curls & waves without rollers • Medium hold • High shine



SATIN rapid blowout balm

WHAT IS IT: Lightweight nourishing lotion delivers flawless blowouts and cuts down on style time

WHAT DOES IT DO: Ideal for straight hair looks, this is the new & improved straightening balm
• Low hold • Medium shine



LUXE SHAPE versatile crème-gel

WHAT IS IT: Luxurious gel serum conditions and shapes hair in endless styles

WHAT DOES IT DO: Medium hold • Medium shine



GRIT flexible texturizing paste

WHAT IS IT: The next generation texture paste with a smooth feel delivering pliable styles

WHAT DOES IT DO: Ideal for creative looks • Medium hold • Medium shine




WHAT IS IT: extreme definition clay

WHAT DOES IT DO: Maximum hold, maximum definition for high impact styles • Maximum hold • Matte finish


As a premier retailer of Alterna products, we’re the FIRST SALON in Columbus to introduce this amazing line! To find a PENZONE Salon + Spa location nearest you, visit