Back to Hair

Founded in Parma, Italy in 1983 by the Bollati Family, Davines started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, Davines began creating their own brand of hair care products.

Since the beginning, they’ve focused on crafting quality products that are scientifically engineered to work, and express their distinctive style and spirit.

Lines We Carry

Alchemic System

The Alchemic System is a line of products developed at Davines' research laboratories. These formulas were created exclusively for colored hair (enhanced or natural). Not only does this system retain color but it transforms hair with a magnificent hue.

Essential Haircare

Each family in the reformulated Essential Haircare line contains a specific active ingredient and function: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care.

More Inside

Unwrap a vast array of products to suit any hair type and desired look. Become your own stylist at home.


NaturalTech is a complete program of innovative solutions that target hair and scalp problems while bridging sustainable beauty practices with cutting edge technology.


Formulated with Roucou oil, these products give extraordinary shine and softness, while detangling any kind of hair.

Hair Refresher

Rejuvenate your hair throughout the day with Davines' hair refresher mist that cleanses hair without using water so that nothing but volume is left behind. Hair feels like it was just washed all day long.