Trending on Tik Tok: New For Fall!

PENZONE Innovation Team 08.29.2022
PENZONE Innovation Team
What’s heating up the feed on Tik Tok? Glad you asked! To freshen up our Fall retail assortment, we scoured social to see what influencers across the country are popping on their feeds. Lo and behold, that’s how we landed on our curated collections now available in our PENZONE boutiques and on

trending on tiktok.



BOHINDI believes in the energy of intention which is why every piece of jewelry they make has a purpose. We’ve been partnering up with this local, Upper Arlington jewelry brand for nearly five years. In this seasonal drop, you’ll find delicate gold pieces and pops of color that speak to the hues of the season – think olive greens, taupe + even pops of sapphire blue.


We’re thrilled to offer a new line of best-selling classics that outlast the seasons with Gorjana. In this collection, you’ll find classic gold hoops, necklaces meant to be layered, and rings for your stack.

Earscapes are easy to create with dainty huggies + studs to mix, match and stack with this collection.

Gorjana is proud to offer al lifetime happiness guarantee on all jewelry. Which means they’ll always replace, repair or issue a gorjana credit – regardless of how old a piece is. Find details on


We’ve added new hair accessories to our lineup, and let us just say, these are not to be missed. With an assortment of hair claws, hair clips, and bobbies, these are a must for a quick, polished style that takes minimal effort. Quick trends tip: the quintessential ‘90s hair accessory is BACK!

Yep, we’re talking the mini claw clips (oftentimes, butterflies) made popular originally by the likes of Brittney + Christina – and current day by Bella Hadid. Check out the collection HERE.

NAT + NOR Claw Clips

There’s no doubt about it, the claw clip trend is undeniably back. We introduced a handful of Nat + Nor clips with our Spring set, and have restocked many of the fan faves. In this set, find even more dainty + delicate clips in pretty golden finishes. Yes, they’re beautiful, but they’re also undeniably timeless + so very functional! New Denim + Daisy has some cuties, too!



Dubbed as “unicorn hair” or “fairy hair”, hair tinsel will officially made its debut at PENZONE starting Friday, September 2nd. It’s an easy-to-wear accessory to create the appearance of sparkly, shimmery, and shiny hair. And it’s totally fun.

The Hair Tinsel Add-On service should be scheduled in conjunction with another hair service (think blowout, cut + style, highlights…you get it). In only 15 minutes, and for a mere $20 bucks, your locks will be legendary! BOOK YOURS, TODAY!

trending on tiktok.



Enter: new at home face masks to the scene. We happened upon Dirt Bag Beauty in our quest to provide our guests with even more opportunities for at home self-care, and when we found this one, it was a no brainer. And here’s why. Dirt Bag Beauty products are toxin, free, sustainable, cruelty-free, organic + vegan. The owner + founder is a survivor of domestic violence, and as such, a portion of all Dirt Bag Beauty proceeds are donated to Domestic Violence shelters in Los Angeles. Come on, gals! Now that’s a fact we can get behind!


We’re just going to leave this little lineup of why we love Rose Quartz Eye masks:

·       Reduces dark under eye circles.

·       Reduces the look of puffiness and wrinkles.

·       Promotes improved blood circulation + skin tone.

·       Soothes and relaxes facial muscles + skin.

·       Improves visible elasticity of the skin.

Convinced? Linking this baby right here for you.


Elevate your skincare routine with the power of crystals. The action of jade rolling increases circulation and rids your skin of toxins via lymphatic drainage. Increased blood flow means your facial muscles will improve in their tone, effectively carving out the cheekbones and jawline. Wrinkles will be smoothed, increased blood flow will act detoxifying to the skin, and lead to more brightness, clarity, and a glowing complexion. Visit to see the types of Jade Rollers offered at PENZONE!


Quench, restore and balance your skin, all while you sleep!


+ Quench Shot: Replenishes moisture levels, leaving skin exceptionally soft and supple.

+ Restore Shot: Minimizes the signs of aging and improves firmness.

+ Balance Shot: Dissolves dead surface cells to reveal the soft skin below.

Find ’em on!


Say hello to healthy + hydrated skin – the perfect addition to your skincare routine. This fun mask is available for retail in 5 different varieties: Luminous 24K GoldDiamond Glow BoostSkin Warrior AgelessIntensive After Care + Antioxidant Goji. All with different, beautiful benefits.

This mask goes onto the skin like a liquid mask, then over 10-15 minutes it hardens up to come off in one totally aesthetic jelly-like piece. Hydrojelly Masks can be purchased as an add-on service + also a take-home product.



A couple of new cuties made their way onto our impulse fixture with this set. Meet Bella & Olive, a women-owned natural personal care product line that’s 100% vegan and cruelty free. Find a Peach Natural Lip Balm that’ll help you hold on to summer while keeping your lips feeling soft for hours. And for your hands, find a smooth, natural and nurturing hand cream with fragrances like rose, jasmine + lavender. Your body + the environment will thank you with this buy. BUY BELLA + OLIVE.

With this lineup, we hope you’re feeling inspired to mix up your beauty routine and find something new for Fall!