MAX THE SALON Spring//Summer 2017 Trends Collection

Photo Shoot Team 06.13.2017
Photo Shoot Team

Spring//Summer 2017 Hair and Makeup trends are And we love every bit of it. Opposing trends means that there’s something for just about any style. Read on for more.

If you’ve got more of a soft and subdued look, you’re right in line with trends – we call this SUBDUED CONFIDENCE. On the flip side, if your looks is chock full of bold color, glitter, and perhaps even a throwback to the glory days of the 80s, you’re the picture-perfect representation of our DARING AND BOLD trend. You may even find that these opposing trends can meet up in the middle – allowing for even more versatility and styling this summer.


Before we dive in to what’s hot for hair and makeup in 2017, let’s take a look behind the scenes:



MAX THE SALON Hair Trends Summer 2017


If you’ve got a natural wave to your hair or even that full-on, curly-girl curl, ROCK IT this summer. Feel fortunate that the bigger the hair, the better! (Hello 80s – SO glad to see you again!!) Going with the flow will help your summer style time, too! If you weren’t blessed with natural-given texture, fake it – and we can show you how. Use a styling wand, flat iron or even a beachwaver to get some movement going.



This season is all about style. Rock the waves for that lob or even longer-length hair. If you’re feeling the 80s vibe, go for the super deep side part, or look that we lovingly refer to as the “80s hair flip.” Consider adding fringe to frame that pretty face of yours. Or, go bold with a totally face-framing pixie.



Summer shades are surprisingly softer. We’re not seeing as much balayage or ombre, but we still need to work to achieve that summer color – aka – “sombre.” The shadow root is still in – think darker roots with a softer, more subtle weaving of color throughout the length. Hot colors this season are:

BRONDE – bronzy gold

GRONDE – golden blonde

SUNSET HAIR – brunettes can lighten up for summer with reddish-brown babylights




MAX THE SALON Summer Makeup Trends 2017


Keep your makeup simple with a barely there, natural application. Stay away from the heavy matte foundations and powders and opt for a tinted moisturizer. If you feel a need for extra coverage, apply  your foundation and then add some shimmer to cheekbones, nose, center of chin and forehead as a highlighter. The benefit? This application placement will reflect light and give the appearance of dewey skin. Add a hint of color to the cheeks and a few sweeps of mascara to complete the look.

If you’re a subdued girl looking for something more bold, we have two options:

  1. Apply a bold lip color and add some gloss to soften it up
  2. Apply a shimmer shadow or even a gloss – it’s not just for lips – to your lids. (Yes, you read that right.) The color will pack a lot of punch in all the right ways.



Go for bold eyes with bright color shadow and liner that POPS, or keep it simple with a nude lid and colorful liner. If you really want to go for it, do different shadow shades of one color to create beautiful dimension on the eye or mix it up and use multiple colors together. Add a twist to traditional black liner with graphic designs. Think 1960s Cher for an everyday look. There are no rules to graphic liner, just use your own creativity to create a unique design.


Before we call it a wrap on our Spring//Summer 2017 preview, we owe a few thank yous to the crew that made all of this trend magic happen. 🙌 to our amazing partners and professionals:


Photography: Christopher Keels
Video: Broken Lightbulb Productions

Wardrobe Therapy



There’s more of this Spring//Summer 2017 awesomeness to come. Stay tuned for more blogs that will illustrate the details that make up our Spring//Summer 2017 Collection. Our aim with all of this is to get you inspired. Go for that SUBDUED CONFIDENCE or DARING AND BOLD look and be 100% Y-O-U.

Until next time…