The World Could Use Girls Like You!
Hey PENZONE fam! We’re so happy to meet you. Let me tell you a bit more about myself, my daughter + the reason why we’re chatting with you today. Lila and I started GLU to support Girls Like You as they grow up. It takes some courage and there’s no need to go through it alone! We’ve got you.
We live in Columbus today (that’s right — we’re local!), but before that we lived in NYC for many years. Through my career to date, I’ve learned about marketing while working for some big brands like Calvin Klein, Tommy Hilfiger and Victoria’s Secret.
When we moved to Columbus from NYC (and fell in love with our lives here!) something about the work I was doing at these brands was nagging me. We, the consumer, heard from celebrities and other beautiful people about what we should want and how we should feel. I wasn’t in love with that idea and really felt that it should be different.
Then, serendipitously, a couple of years ago I was picking up Lila from school when she mentioned that they were going to be talking about puberty in class. She remarked that she thought it was weird that this message was coming from her 4th grade teacher. And you know what? She had a really great point. Maybe it was time for an update to the message.
And just like that – something clicked + GLU was born!
We spent two years researching, musing, dreaming about and sometimes ignoring GLU. But she kept coming back to us. In March 2020, as Lila and I were sitting in our PJs watching another episode of Friends, Lila looked at me and said, “I think we should start up GLU again.”
Kids are incredible like that. So instinctive and naturally creative. She was absolutely right; and we got to work. We launched our first product, the GLU DIY Manicure Kit, in November 2020 during the heart of the COVID.
GLU Girls Like You is designed to be a creative space for girls, and those who identify as such, to express themselves, ask questions and grow up on their terms. That means articles, videos, tiktoks from the experts, us + other #GLUgirls who are also following their dreams.
The best part of this journey has been working with Lila. Seeing this experience through her eyes is the very essence of GLU.
more about our diy manicure kit.
Now, let us tell you a bit more about our DIY Manicure Kit. Not only does it have all your nail essentials, but it’s vegan, all natural, 10-free, animal friendly + packed with essential oils. Included are five (Perfectly) Polished Nail Colors + our Like Glass top coat. You’ll also get a nail tool kit, pomegranate cuticle oil + a lavender soy polish remover.
As we started to seek out partners who were aligned with our values and priorities, PENZONE was the first on our list. It’s an amazing team led by powerful women and it’s a perfect fit for our mission. We are very excited to be part of the PENZONE family and look forward to getting to know Y-O-U better.