Meet Color Wow: Now Available at PENZONE

ColorWow 02.19.2020

Did you catch JLo's jaw-dropping, waist-length waves during the Super Bowl Halftime performance? Yep - Color Wow's lineup of products helped achieve it. Read up on our latest blog featuring the Dream Regime, guest-authored by the Color Wow team, for a whole new level of luxe, healthy, and glossy hair. Now available at all PENZONE Salon + Spa locations.

According to Color Wow CEO + Founder Gail Federici, and Global Artistic Director Chris Appleton – the mane man behind viral looks on Kim Kardashian, JLo, Katy Perry, and Ariana Grande – the success of your final styling results depends on the quality of the hair you’re working with.

But, not everyone is born with perfect hair. Which is why we developed the Dream Regime: a 5-step, science-backed regime that’s designed to deliver a whole new level of luxe, healthy, glossy hair.


Each product in our regime has been painstakingly formulated using breakthrough hair technology, making them each uniquely qualified to upgrade the condition of your hair. But when used together as a regime? Each step builds upon the previous one to deliver super healthy, strong, glossy texture.

With our Dream Regime, transforming the quality of your hair starts before you even shampoo with our Dream Filter – a pre-shampoo mineral remover that combats the damaging effects of hard water on hair and color. This is followed by a first-of-its-kind clean, no-residue shampoo; a conditioner that doesn’t distort hair color; leave-in cocktails that turn blow-drying into a reparative, spa-like experience; and lastly, the multi-award winning industry favorite, Dream Coat.

This regime is not just an opportunity to reset your hair routine. It’s designed to give you the hair you wish you’d been born with by offering real, focused solutions to real hair problems.

more about color wow – now available at PENZONE.

This strategic approach to hair care is built upon the 30-year legacy of our founder, Gail Federici, who is dedicated to finding solutions to the most frustrating hair issues. Her vision for prescriptive hair products has massively upended the beauty industry. Plus, her commitment to using only “good for you” ingredients has led to the banning of over 60 ingredients found in most products that can negatively impact the integrity of your color.

Because of our unique approach to hair care, Color Wow has won an unprecedented 70 industry awards for its innovative, game-changing products.

Color Wow’s Global Artistic Director, Chris Appleton, is also winning award-after-award for his trend-setting iconic looks like “glass hair”, “snatched ponies”, and swishy, edgy bobs. Most recently he broke the internet with his jaw-dropping, waist-length waves for JLo’s Super Bowl Halftime performance. He’s appeared on TV shows like TODAY, GMA, and Rachel Ray, and has had his work showcased in iconic magazines, including Vogue and Harper’s Bazaar.

Creating one viral look after the next isn’t an easy feat, which is why Chris needs a brand he can depend on for high-quality, luxe, glossy results. That’s why he partnered with Color Wow, because our products give him the foundation he needs to bring hair to the next-level.

Interested in learning more about Color Wow? Visit PENZONE Salons + Spas the week of February 24, 2020 to meet Color Wow Senior Education Specialist Leon Downing. Leon will demo Color Wow’s products during a free dry style and will and show you how to reach your hair goals using our Dream Regime.


Tuesday, February 25th – PENZONE Polaris *SOLD OUT*

Wednesday, February 26th – PENZONE Gahanna/New Albany *SOLD OUT*

Thursday, February 27th – PENZONE Dublin

Friday, February 28th – PENZONE Short North

Grab your spot today! They’re limited + going fast!