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Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, Alterna believes that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why their products are: Pure. Proven. Professional.

Alterna’s sustainable ingredients deliver pure, powerful benefits. And what they leave out of their products is just as important as what in them. All products are FREE OF parabens, sulfates, phthalates & other harsh or unnecessary additives.

Lines We Carry


Turn back the hands of time with CAVIAR Anti-Aging. Provides moisture, vibrancy, shine and elasticity for healthier, more youthful looking hair.


Smooth, volume, style, shine, or beach, Alterna’s BAMBOO line works to enhance the hair, just as guests are looking for it to be.